The New Maserati Quattroporte: Restyling and range strategy for a new product experience
The flagship Maserati model is relaunched with an exterior restyling, further refinement for the interior and additional high-tech features. A new range strategy is launched with the introduction of the GranLusso and GranSport trims. After three and a half years of unprecedented success in the international markets, the Quattroporte has undergone a substantial restyling that accentuates its elegance without altering its signature Maserati personality.
The restyled Quattroporte, representing the quintessence of Italian sport saloons, will be available from June 2016 and is destined to continue a success story that started in 2013. Since its initial launch, the iconic Maserati flagship model has been delivered to over 24,000 customers in 72 countries.
The exterior of the restyled Quattroporte is recognisable with a new bumper design with matte black profile at the front and the matte black extractor at the rear. The front grille is more pointed and imposing, and it introduces new vertical chrome elements that contrast with the deepness of the shark nose effect. Other distinguishing details of the new Quattroporte are the matte black side skirts and the exterior mirrors, which have been slightly restyled to incorporate new technical elements.
An electrically adjustable Air Shutter has been fitted in the front grille between the air vents and the engine’s radiator. The Air Shutter provides optimal control of the engine’s fluid temperature and, together with the optimization of the new front and rear bumpers, air conveyor and flat bottom, improves the aerodynamic drag of the car by 10%.
The improvements to the interior were introduced to enhance the purity of the model by underlining only the functional parts. This takes place through the clean integration of the new interface elements with the infotainment area and tunnel console.
Specifically, the redesigned central dashboard now accommodates a capacitive high resolution 8.4” screen with multi touch function.
This area is now characterized by a continuous technical element that integrates the screen, new climate control and new drawer in a single seamless design, emphasizing the pure volume composition typical of the Quattroporte.
The central, lower console has also been redesigned and now features a rotary knob for volume and function control, a new lid and phone storage compartment. The stylistic approach to these functional elements permits a minimalist design approach for the centre of the dashboard.
The new infotainment system is compatible with both the Apple CarPlay and Android Auto smartphone mirroring functions.
A new package of Advanced Driver Assistance Systems is available as an option in the new Quattroporte. It includes Adaptive Cruise Control with Stop&Go, Lane Departure Warning, Forward Collision Warning with Advanced Brake Assist and Automated Emergency Braking. An additional new Surround View Camera is available as an option in combination with the Driver Assistance package.
All Quattroporte cars are now equipped with an Air Quality Sensor, a feature that substantially improves comfort levels for the occupants on-board. This system combines an intelligent sensor and a signal analysis system that calculates the external pollution levels and prevents polluted air and toxic gases from entering the cabin.
GranLusso and GranSport, two distinct new worlds
Since its beginnings Maserati has represented the perfect blend of luxury and sportiness thanks to its race-bred engineering.
With the restyling of the flagship Quattroporte, Maserati launches a new range strategy to offer its highly demanding clientele the additional choice of two unique trim options that emphasize the two key pillars of the brand’s DNA: GranLusso and GranSport.
The two highly distinctive trims are available as an upgrade for all Quattroporte V6 powertrain versions (Quattroporte Diesel, Quattroporte, Quattroporte S, Quattroporte S Q4). Both trims will be priced at the same level across the range.
The top of the range version, the Quattroporte GTS, which features the twin-turbo V8, will be available exclusively with either the GranLusso or GranSport trims as part of the standard equipment.
Each trim level was conceived to meet the needs of customers that seek a distinctive and unique product in the executive saloon segment.
GranLusso and GranSport are immediately recognisable thanks to their distinct exterior design and unique interiors.
The GranLusso trim reinterprets the concept of luxury in a race-bred engineered luxury saloon by enhancing the exterior finish and improving in-cabin comfort for driver and passengers.
It offers a higher level of luxury using exclusive materials and special features in the finest tradition of Italian craftsmanship.
GranLusso is distinctive for a new front lower fascia design with an elegant floating bridge element and a delicate spoiler, detailed by the chrome bumper finish and the body colour bumper profiles. The profile incorporates side skirts, while on the rear the look is even cleaner, characterized by a sculptured retroreflector and a body coloured spoiler; the exterior look is completed by 20” Mercurio rims and black painted brake calipers.
In the cabin, the soul of the GranLusso is epitomised by the Ermenegildo Zegna Edition interior that features a patented silk fabric, unique in the industry, on the seats, doors, headliner and sun visors; the seat tailoring details and the label behind the sun visors make this version unique and exclusive.
The cabin ambience is further refined thanks to the exclusive open pore Radica wood on the dashboard and the leather steering wheel with wooden inserts. The trim integrates comfort-oriented equipment like the power foot pedals, the electric rear sunblind, the four-zone air conditioning, the heated rear seat and the extended keyless entry.
The GranSport trim underscores the sporty character of the Quattroporte while enhancing the aggressive appearance of the car. Thanks to new exterior design cues and interior content that reflect the legendary racing heritage of the Maserati brand.
On the front of the Quattroporte GranSport, the dedicated restyling for the centre and side air intakes improves the cooling function while showcasing an aggressive front area. The lower fascia is linked to the grille with aerodynamic inspired splits. The back is characterized by an evident composition between a centre fuselage and two side pockets that focus the attention on the exhausts. An aggressive black piano spoiler completes the rear view.
The Quattroporte GranSport is fitted with 21” Titano rims and features a glossy black finish on the bumpers, red brake calipers and blue inserts in the front Trident and side Saetta badge as well as blue Tridents on the wheel centres. As an option, the front grille of the GranSport can be ordered in a glossy black finish.
The interior of the Quattroporte GranSport includes redesigned front and rear seats, with their sculptured profiles, to improve sporty driving performances while a new sport steering wheel, in carbon fibre or full leather, creates a strong identity.
Thanks to the high gloss Piano Black wood trim on the dashboard, the brand new sport seats, the sport steering wheel fitted with aluminium gearbox paddles and the stainless steel sport pedals, the interior of the Quattroporte GranSport guarantees a truly sporty experience.
A further opportunity for customization is available in the form of the optional Exterior Carbon Pack for the GranSport trim, to further enhance the sporty exterior. This pack features external mirrors, door handles and b-pillar cover plus the profile of the front bumper in carbon fibre.
Engine-wise, the Quattroporte remains faithful to its traditions with a very wide range of engines and transmissions starting with the Quattroporte GTS, powered by the immense 530 hp 3.8 litre Ferrari-produced V8 Twin-Turbo with rear wheel drive, capable of a peak torque of 710 Nm and able to propel the car to 310 km/h, accelerating from 0 to 100 km/h in a mere 4.7 seconds.
The Quattroporte is also available with the 410 hp 3.0 litre Ferrari-produced V6 Twin-Turbo, with rear wheel drive (Quattroporte S) or with Q4, the intelligent all-wheel-drive system available for the Quattroporte S Q4. At the top of the class for both versions are the 550 Nm of torque and the 286 km/h top speed, with the S Q4 variant accelerating from 0-100 km/h in 4.9 seconds and the rear-wheel drive Quattroporte S version in 5.1 seconds.
Based on the same V6 architecture, the Quattroporte is also available in specific markets with 350 hp, 20 hp more than in the previous version, capable of delivering a powerful drive with a torque of 500 Nm, acceleration from 0 to 100 km/h in 5.5 seconds and a faster top speed of 270 km/h.
The range is completed by the Quattroporte Diesel; equipped with a 3.0-litre V6 Turbo, it delivers 600 Nm of torque with 275 hp, retaining a top speed of 252 km/h and a quick 0-100 km/h figure of just 6.4 seconds.
All versions of the Quattroporte are fitted with state-of-the-art ZF eight-speed automatic transmission and electronically-controlled Skyhook shock absorbers; with an ideal 50:50 weight distribution and an extensive use of aluminium in the chassis, body and suspension, performance and comfort are again unparalleled.
The New Quattroporte. By Maserati.
Cx improved by 10% with the adoption of electric Air Shutter
New GranLusso trim with individual contents
New GranSport trim with individual contents
New infotainment system with high resolution 8.4” capacitive touch screen
Redesigned central console with rotary knob
Standard Air Quality Sensor on all versions
Advanced Driver Assistance Systems optional package
Adaptive Cruise Control with Stop&Go
Lane Departure Warning
Forward Collision Warning with Advanced Brake Assist
Automated Emergency Braking
Surround View Camera
New Electronic Parking Brake
3.8 V8 petrol version with increased top speed (now 310 km/h)
3.0 V6 petrol version with increased top speed (now 286 km/h for S and S Q4 versions)
3.0 V6 petrol version with additional 20 hp (now 350 hp), increased top speed (now 270 km/h), improved 0-100 km/h acceleration of 5.5 seconds
3.0 V6 diesel version with increased top speed (now 252 km/h for 275 hp - 242 km/h for 250 hp)