But this visionary design is not built for looks alone. At the touch of a button, or upon reaching 50 mph, the "Concept IAA" transforms from a svelte saloon into an aerodynamics world champion. This is thanks to a range of active aerodynamic measures, which reduce the drag coefficient to 0.19 - a new world record for a four-door four-seater.
Details include electrically extending front and rear flaps, boosting the concept's length by 390 mm, and a louvre that opens in the front bumper to improve underbody airflow. At the same time, active wheel segments alter their profile by 55 mm to zero, transforming them from sporty 5-spoke wheels into flat discs.
Inside, the "Concept IAA" gives a further glimpse of what customers can look forward to in future production models.
Continuing the design line of the latest S-Class, high quality materials are combined with pioneering technology such as touch-based functions on the steering wheel and dashboard. This allows the driver to control in-car functions by simply hovering their finger above the pad and moving it directionally.
And as its name suggests, a host of intelligent solutions include Car-to-X technology - another marker of our fascinating and digitally sophisticated future.
Novi Mercedes - Benz koncept IAA...