The BMW VISION NEXT 100 stands for the brand’s renowned driving pleasure. In the future, BMW drivers will still want to spend most of the time they are in their car at the wheel. In the BMW VISION NEXT 100, the driver will remain firmly in the focus, with constant connectivity, digital intelligence and state-of-the-art technologies available for support. But that’s not all: the BMW VISION NEXT 100 will turn the driver into the “Ultimate Driver”.
The Asian debut of the BMW VISION NEXT 100 is part of the traveling exhibition and event platform “Iconic Impulses. The BMW Group Future Experience”. The future vision presented at the exhibition reaches far beyond anything a short-term solution could offer, providing a multifaceted and inspiring preview of forthcoming trends that will impact not only the automotive industry but our everyday lives as a whole.
“Our vision is for future mobility to be effortless, available on demand and tailor-made for all customers and for their individual needs,” said Harald Krüger, Chairman of the Board of BMW AG, speaking to the Chinese media at the start of today’s press conference in Beijing.
The exhibition “Iconic Impulses. The BMW Group Future Experience” will run from 6 to 15 May 2015 at the Ullens Center for Contemporary Art (UCCA), 4 Jiuxianqiao Rd, Chaoyang, Beijing, China.